Dove – “Onslaught”

There’s a new video from the Dove campaignforrealbeauty called onslaught here. It depicts the barrage of unreal images and stereotypes that influence young girls’ self image with the simple message, "Talk to your daughter before the beauty industry does".

The Dove campaignforrealbeauty web site contains a range of ideas and resources for mothers, daughters and mentors working with young girls. There’s a lot there, even though finding some of it (or remembering how to get back to it) can be a bit of a challenge.

Many of us have used the previous Dove video, evolution which depicted the transformation of the image of a model. There’s also a downloadable video here which revolves around the image of a boy and a girl and  takes a slightly more documentary view, spelling out the techniques used in a bit more detail. Well worth a look.

[ via: ypulse]

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1 Response to Dove – “Onslaught”

  1. Kathryn says:

    Scary stuff. Thanks for the link, we’ll have a think about using some of this.

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