Sacred Ideas may be killing your organisation

Phil Cooke has a useful summary of the idea that organisations should check to make sure they’re not just doing things because they’ve always done them. He gives a few examples of sacred ideas that can remain unchallenged, for example: If we re-brand our non-profit or religious organization to reach younger audiences, the older supporters won’t like it and will stop giving.
You can guess my thoughts on this one!

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