Sacred Ideas may be killing your organisation

Phil Cooke has a useful summary of the idea that organisations should check to make sure they’re not just doing things because they’ve always done them. He gives a few examples of sacred ideas that can remain unchallenged, for example: If we re-brand our non-profit or religious organization to reach younger audiences, the older supporters won’t like it and will stop giving.
You can guess my thoughts on this one!

This entry was posted in Uncategorized. Bookmark the permalink.